Red Lobster seeks a buyer as it looks to avoid bankruptcy filing
The longtime chain, known for its cheddar bay biscuits and unlimited shrimp, has been considering filing for bankruptcy as it contends with sluggish sales and a number of lengthy and costly leases.
Beleaguered seafood chain Red Lobster is seeking a buyer as it looks to avoid filing for bankruptcy.
The company has considered filing for bankruptcy to help it restructure its debt and get out of a number of costly and lengthy leases, but it’s also sought a buyer in recent months, people familiar with the matter told CNBC.
At least one firm had been interested in buying the chain, but a deal never came to fruition.
It’s unclear how the chain will ultimately resolve its financial woes. Red Lobster could secure a buyer, it could declare bankruptcy or its lenders could take control of the company.
Even if Red Lobster finds a buyer, it would be hard for it to avoid filing for Chapter 11 as it is trying to get out of many leases and those contracts can be difficult to break outside of bankruptcy, the people said. Bloomberg first reported that Red Lobster was mulling a Chapter 11 filing last week.
For the past decade amidst ownership changes, Red Lobster has taken on debt and entered into a number of long-term leases across its 700-plus locations, which have weighed on its balance sheet.
The broader casual-dining segment has struggled for roughly two decades in competition with fast-casual chains like Panera Bread and Chipotle Mexican Grill. The pandemic exacerbated the issue, particularly hurting full-service restaurants like Red Lobster.
The seafood chain has also struggled from some self-inflicted wounds, most notably its disastrous “endless shrimp” promotion. Last year, it changed the offer from once a week to daily to boost slower sales in the second half of the year.
But the offer juiced business too much as diners sought cheap deals, pressuring Red Lobster’s bottom line. As a result, Red Lobster reported $11 million in losses in the fiscal third quarter and $12.5 million in losses the following quarter.








